‘The Fix Up’

If you haven’t already watched my previous pitch video, ‘The Fix Up’, click here to catch up on what my digital artefact is all about! 🙂

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In conducting my research, I am taking both a structuralist and post-structuralist approach.

A structuralist approach focuses on the text itself and looks at its more material elements (E.g. gameplay). My research falls under this approach as I am looking into the gameplay and technical elements of both the original and the remake of CTR Nitro-Fueled.

In Candyland’s (2019) YouTube Video it takes you through a side-by-side graphics comparison of the original CTR and CTR Nitro-Fueled. This source will be used as a visual tool to better understand this structuralist approach in understanding the gameplay and graphics of CTR and its remake, CTR Nitro-Fueled.

A post-structuralist approach focuses on the feelings and emotions people have or share when they make meaning of the text. My research also falls under this approach as I am looking into how important nostalgia is in relation to the marketing and advertising decisions of companies and how this can be analysed through consumers.

Holak and William’s Journal looks at a study conducted “to examine the direct emotional components of nostalgia”. I will be using this source to gain insight on the implications of marketing and advertising through nostalgia and further develop my understanding of post-structuralism.

In the International Journal of Academic Research in Psychology, Jowsey and Wei discuss the determinants of nostalgia sensitivity in marketing and advertising driven by nostalgia. The article states “nostalgia has been classified to be a highly persuasive advertising tactic in influencing consumers”. I plan to use this source to analyse the benefits of using nostalgia in marketing through the literature review which traces nostalgia back to the 17th century.

These sources I’ve discussed within this blog post are relevant for my digital artefact as my aim is to create an open discussion about nostalgia and video games. I aim to gather other sources from varying angles to my current in order to develop a rounded view on my research topic. I hope to further develop my own understanding of these concepts throughout the Beta stage of my digital artefact to give me the knowledge I need to continue writing and sharing content online with my viewers.

 

 

References:

Holak, S., Havlena, W., 1998, ‘Feelings, Fantasies and Memories: An Examination of the Emotional Components of Nostalgia’, Journal of Business Research, Vol. 42; 3, date accessed 17/9/19, https://www.sciencedirect.com/science/article/pii/S0148296397001197

Jowsey, M., Wei, C., 2014, ‘Determinants of Nostalgia Sensitivity in Nostalgic Driven Advertising’, International Journal of Academic Research in Psychology, Vol.2;1, date accessed 17/9/19, http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf

Philosophybasics.com, n.d., ‘Post Structuralism – By Movement/ School – The Basics of Philosophy’, date accessed 17/9/19, https://www.philosophybasics.com/movements_poststructuralism.html

YouTube.com, 2019, ‘Crash Team Racing – Original vs. Nitro-Fueled Remake Graphics Comparison’, YouTube, date accessed 18/9/19, https://www.youtube.com/watch?v=YJT4zS70JGc

7 thoughts on “‘The Fix Up’

  1. Interesting topic you have chosen looks like you have a clear direction in were your digital artefact is heading. There is a lot of great sources out there on the topic of nostalgia and one in particular I thought would be of interest to you. https://www.theatlantic.com/entertainment/archive/2015/11/nostalgia-video-games/416751/ This article discusses how nostalgia is harming the future of video games by doing things like ruining the creativity in video games. This might help in gaining a new angle to your work as you mentioned you aimed to achieve.

    Another great source I found looks at the success of retrogaming to show how new public memories about gaming history are being rhetorically constructed. It argues that recent arguments about this history function to reshape the identities of retrogamers and retrogaming communities. https://static1.squarespace.com/static/51f9aac5e4b080ed4b441ba7/t/53b0276be4b0d621f6a9e7b2/1404053355252/Heineman-1-1.pdf.

    This academic source is a review of existing literature on nostalgia which specifically focuses on media-induced nostalgia and demonstrates how theoretical and empirical observations from this type of work can be applied to understand video game nostalgia. https://epub.ub.uni-muenchen.de/68743/1/Rieger_Video_Games_as_Time_Machines.pdf.

    I think it would be a great idea to look at the negative along with the positives of nostalgia as it will form a great in-depth analysis. I hope these sources help you in your digital artefact process. I look forward to seeing the final results.

    Liked by 1 person

  2. I’m really interested in the topic of nostalgia in video gaming myself. Suddenly everything is going back to the 1990s in a blink of an eye.

    I think you have a really great start in your DA and using the structuralist and post-structuralist approach will help guide your research well. However, I think it would be helpful if you would set out a framework for your analysis as well, drawing out which part in particular are you going to look at in video game nostalgia. The how-to of setting up a framework is introduced in Week 4’s Reading, suggesting that there are 3 nodes in game analysis: Technical Strata, Modalities of Gameplay and Spatiality. In applying these 3 perspectives into your researching, it would create more depth in developing your content!

    Click to access Mitew%20%20Moore%202017%20Histories%20of%20Internet%20Games%20and%20Play.pdf

    I have also found great sources (if you need some more) on Nostalgia in gaming and why Retrograming is a thing.

    Click to access NostalgiaAndRetrogaming.pdf


    However, I think it would be interesting to ask the question: why games? It’s widely known that nostalgia sells, but why does it work so well on games? This article I think argues for it quite well, “games trigger nostalgia even more strongly…because we invest emotions in playing them”. It’s because games as media forms themselves, it evokes feelings and hence affect us that much stronger.
    https://www.kotaku.com.au/2019/02/why-nostalgia-for-video-games-is-uniquely-powerful/

    Here’s another great resource that makes an interesting argument over retro games: it introduces the concept of nostalgia pandering and pegs the question of ‘Is oversuse nostalgia a good thing?’. I think you learn from the video’s editing as well in your future videos. It’s best not to have so many words on your video since that’s what your voice is for, instead, try to incorporate a lot of images and video clips supporting what you have to say. I know it can be time staking 😦

    Good luck with your DA! And you just gained a new subs!!

    Liked by 1 person

  3. Hi Nicole,

    Nostalgia is such a huge thing nowadays especially with the release of so many remastered titles and I believe that the way you’ve approached your digital artefact is perfect. Although you aren’t having much engagement in the comments on your YouTube videos, you are still uploading some really high quality material and the use of Reddit seems to be helping you a lot in terms of your feedback loop and overall exposure.

    I really think that your overall approach to your DA is spot on. With both a structuralist and post-structuralist approach, you can really create a diverse analysis of your chosen topic and explore to gain a deeper understanding of how CTR actually runs.

    One suggestion that I could make is to focus on both sides of nostalgia instead of heavily focusing on one. This could make your DA become more and could really help enhance and lift the overall outcome of your DA. This article actually explains some of the negatives of nostalgia in video games and I believe it can really help you out!

    https://www.theatlantic.com/entertainment/archive/2015/11/nostalgia-video-games/416751/

    Can’t wait to see how it all turns out!

    Jack 😊

    Liked by 1 person

  4. Hey Nicole,

    You have a very clear goal for your DA which you have discussed in your beta which made it extremely easy for me to understand. You have well defined sources that you have clearly utilised in your discussions of your DA which makes your discussions relevant and timely. You also discussed your use of Reddit, Twitter and YouTube which I think is a fantastic way of broadening your audience and increasing interactions with your DA.

    You mentioned that your first post received a few dislikes; I would have enjoyed a bit more discussion on how you have, or how you plan to use these feedback loops to remediate your DA.

    You also discussed in your beta post the structural and-post structural approaches and mentioned how nostalgia is used in marketing and advertising which again, I would have loved to hear more about in your video. I myself major in marketing and a great factor that’s discussed in these classes is how marketers use emotional connections to encourage individuals to become consumers. I believe this tactic is similar when using nostalgia as it is essentially an emotional connection.

    I have found this academic source that analyses the emotional components of nostalgia that may assist you in further analysing and understanding the approach of marketers when utilising nostalgia.
    https://www.sciencedirect.com/science/article/abs/pii/S0148296397001197

    I hope my feedback assists you and I liok forward to seeing your progress.

    Liked by 1 person

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