If you haven’t already watched my previous pitch video, ‘The Fix Up’, click here to catch up on what my digital artefact is all about! 🙂
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In conducting my research, I am taking both a structuralist and post-structuralist approach.
A structuralist approach focuses on the text itself and looks at its more material elements (E.g. gameplay). My research falls under this approach as I am looking into the gameplay and technical elements of both the original and the remake of CTR Nitro-Fueled.
In Candyland’s (2019) YouTube Video it takes you through a side-by-side graphics comparison of the original CTR and CTR Nitro-Fueled. This source will be used as a visual tool to better understand this structuralist approach in understanding the gameplay and graphics of CTR and its remake, CTR Nitro-Fueled.
A post-structuralist approach focuses on the feelings and emotions people have or share when they make meaning of the text. My research also falls under this approach as I am looking into how important nostalgia is in relation to the marketing and advertising decisions of companies and how this can be analysed through consumers.
Holak and William’s Journal looks at a study conducted “to examine the direct emotional components of nostalgia”. I will be using this source to gain insight on the implications of marketing and advertising through nostalgia and further develop my understanding of post-structuralism.
In the International Journal of Academic Research in Psychology, Jowsey and Wei discuss the determinants of nostalgia sensitivity in marketing and advertising driven by nostalgia. The article states “nostalgia has been classified to be a highly persuasive advertising tactic in influencing consumers”. I plan to use this source to analyse the benefits of using nostalgia in marketing through the literature review which traces nostalgia back to the 17th century.
These sources I’ve discussed within this blog post are relevant for my digital artefact as my aim is to create an open discussion about nostalgia and video games. I aim to gather other sources from varying angles to my current in order to develop a rounded view on my research topic. I hope to further develop my own understanding of these concepts throughout the Beta stage of my digital artefact to give me the knowledge I need to continue writing and sharing content online with my viewers.
Holak, S., Havlena, W., 1998, ‘Feelings, Fantasies and Memories: An Examination of the Emotional Components of Nostalgia’, Journal of Business Research, Vol. 42; 3, date accessed 17/9/19, https://www.sciencedirect.com/science/article/pii/S0148296397001197
Jowsey, M., Wei, C., 2014, ‘Determinants of Nostalgia Sensitivity in Nostalgic Driven Advertising’, International Journal of Academic Research in Psychology, Vol.2;1, date accessed 17/9/19, http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf
Philosophybasics.com, n.d., ‘Post Structuralism – By Movement/ School – The Basics of Philosophy’, date accessed 17/9/19, https://www.philosophybasics.com/movements_poststructuralism.html
YouTube.com, 2019, ‘Crash Team Racing – Original vs. Nitro-Fueled Remake Graphics Comparison’, YouTube, date accessed 18/9/19, https://www.youtube.com/watch?v=YJT4zS70JGc