After an excessive amount of research, I’m finally ready to talk about the overly confusing concept of ‘The Medium is the Massage’.
First off, let’s address the spelling error. Looking into why McLuhan left this misprint in his book I came across an interesting concept that discussed how the media is said to be “massaging” the brain to behave in particular ways. This idea led me to understand McLuhan’s concept in that “the way we send and receive information is more important than the information itself.”
A medium is an extension of ourselves and can be defined by our clothes, surroundings etc and we are seen to be distracted from the content of a medium and are “blind to the character of the medium itself”, which is the important aspect – the medium’s message.
If we have a look at this image, the message is easily overlooked as we look too much into the content of the medium such as the information within the book the lady is reading, unaware that the message of the medium is actually related to the users themselves. The most obvious conclusion of this image is that the user is literate, which illustrates that the medium of the book can only be understood if the user themselves are educated.
Eudaimonia, 2016, ‘The Medium is the Message by Marshall McLuhan’, Animated Book Review, date accessed 23/3/19, https://medium.com/@obtaineudaimonia/the-medium-is-the-message-by-marshall-mcluhan-8b5d0a9d426b
Federman, M, 2004, ‘What is the Meaning of the Medium is the Message?’, date accessed 23/3/19, http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMessage.pdf