‘The Pitch’

‘Digital artefact’ was a term sit-in in the back of my mind during the break before returning to Uni. I knew it was something I would be working on all semester, so I told myself I would get ahead and start brainstorming possible ideas. Little did I know I had already begun the ideating process before I even knew what it meant. I ended up walking into my first BCM114 tutorial with no ideas for my digital artefact, typical.

My first two weeks of uni involved speaking to anyone I could about possible ideas. During these first weeks I learned ideating was about the process of brainstorming for my digital artefact. Whilst in the thinking phase of the process, I considered Dan Ward’s ‘simplicity cycle’ (2006) which is essentially about creating something that holds a perfect balance between simplicity and complexity. Within the article, Donald Curtis claimed that “something of true value does not become more valuable because it becomes complicated”, and I believed my idea encapsulated this saying as it was a simple idea of sharing art with an audience.


It became very clear that I was generating ideas far too complex and brushed over the most obvious idea for my digital artefact, drawing: my go-to hobby when bored or procrastinating. I decided to go with this idea and create an Instagram account where I would share my artworks, both photos, videos and time lapses, to an audience. My account would be reaching out to a market who are as passionate about art as I am and hold a main purpose of entertainment. Another reason I made an instagram account was to create myself an online presence and portfolio as it is something I would love to continue after I finish the course. I hope to one day collaborate with clothing brands and create pieces to be sold in stores.

I created a starter pack for my audience to give myself a better understanding of my potential target audience.



My idea relates to the FIST acronym (Fast, Inexpensive, Simple, Tiny) apart from the fact that my drawings can take up to 10 hours depending on size. However, as I do it as a hobby it balances out, plus I get multiple photos out of it that I can post on my account. It is also inexpensive, simple and tiny as it is a small idea of posting my artworks onto a free social media platform.

I posted my first 6 photos right away in order to establish a theme and aesthetic for my page for when it became public.  I posted my first artwork a day after, ensuring to include some hashtags in order to get my page noticed and hopefully find myself an audience. From this my account grew 42 followers within a short period of time. Another increase in followers were added to my audience after posting my second artwork, showing a steady increase. This was showing me that I was in fact reaching the right audience and was on the right path to establishing an online presence.


Using the Instagram story feature allowed me to reach out to my audience and see what they were most interested in seeing on my page (such as whether photos or timelapse videos were preferred). Alongside this I have also received messages from followers giving both suggestions and feedback for my account.

I also found that within only a week my account had gained over 100 followers which showed me I was reaching an audience interested in my work. I continue to use hashtags on my posts, however since receiving feedback found that I can expand my hashtags into the area of ‘tattoos/tattoo inspiration’ as well as ‘wellness’ hashtags on Instagram as my posts are said to reach that sort of market too. This is opening up my art page to multiple new audiences and allowing my page to grow on this platform. My ideating process is still underway as I continue to establish my audience and learn what my audience would like from my page, which once established, will lead me to phase two; prototyping.



Plattner, H 2010, ‘An Introduction to Design Thinking: Process Guide’, Institute of Design Stanford, Online article, date accessed 19 August 2018, https://dschool-old.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf?sessionID=8af88fee76ecd1fb7879c915073461486c425622>

Ward, D 2005, ‘The Simplicity Cycle: simplicity and complexity in design’, USAF, Online article, date accessed 19 August 2018, https://www.dau.mil/library/defense-atl/DATLFiles/2005_11_12/war_nd05.pdf>


Nicole, XO

Twitter: @_nicolepap

Instagram: @e.cko_

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